Attractivity uses storytelling techniques to produce active, attractive words to help your business grow.
Do you need a story-based brand strategy?
You need a simple and appealing way to explain or sell something
You just don’t know what content you need to write
You want more confidence in your content
You’re wondering why people aren’t responding to your copy the way you thought
You need to spend time on other areas of your business
Or you’ve simply lost a sense of your brand’s identity
Do you need more confidence, more expertise or more time?
Pick a service that’s right for you.
Hi, I’m Emily and I started Attractivity mainly because I’m a book devouring story worshipper, but also:
- Because I’m a business owner myself, and I know that you’ve got to make marketing work for your bottom line
- Because I get that your brand isn’t just business; it’s personal
- Because I’m a stats geek who understands that numbers tell stories too
- But mainly because I love helping people to succeed, and uncovering, telling and sharing stories are a perfect way to do that
“So, Emily, are you seriously suggesting that I need to make up stories about my business?”
Definitely not! It’s about finding out what’s interesting about your business and letting people know about it. Whether that’s through traditional media like PR, marketing literature and advertising or digital marketing techniques like social media, direct mail or website copy. It’s less about making things up, and more about presenting something so true that it resonates with people on an emotional level.
Ultimately, brand stories encourage people to talk about your business in a positive way, which organically promotes your brand.
“Working with Emily is fantastically refreshing. With a calm and thorough approach, Emily's copywriting skills are amplified by an an intuitive understanding of what's required. Output is always considered yet creative and always efficient.
Leanne Wear, Founder, Distinctly Aware & OOFT!
“Having previously worked with 2-3 copywriters working with Emily was a breath of fresh air. She was always quick to respond, proactive and was very thorough and had some great ideas – we were very pleased with the quality of the work she produced which was almost exactly right the first time and needed very little input.”
Leanne Mordue, Director, The JDR Group
“Emily is super consistent. She always writes to the brief and delivers on time. Emily is able to work to fast turnaround deadlines and is pro-active in doing research to support her writing.”
The team, Rin Hamburgh & Co
“Emily’s marketing plan was extremely helpful and came at a time when our brand was taking its first steps into retail and the on-trade. It included a market overview, sales progression, promotional and communication strategies, and a three-year growth plan with targeted goals that we could instantly act upon. Since commissioning her we’ve grown from a start-up to a well-established business.”
Chris Jefferies, founder and Director, Gin Jar
“We‘re still getting compliments for your great and funny texts!”
Alexander Hauck, founder and Director, The Bitter Truth Company
“You’re bloody great at what you do, what a pleasure.”
Barnaby Ingram, founder and Director, Dare Hospitality
"Emily is a wonderful writer. Her work is original, insightful, and full of passion. Her commitment to her career is infectious and inspiring. She will give her best on any project she is tasked to complete."
Rebecca Longman, founder, Red Ponder – Let’s Love to Work
"We were drawn to Emily because of her industry knowledge, the moment we spoke she fully understood how we wanted our brand to be articulated online. She made what was mundane copy into something engaging, creative and written in a way we certainly couldn’t of done. She is extremely skilled in her field with a great attention to detail. The changes she made to our website impacted it in a positive way. The audit she completed and the brand voice document are something we use on a regular basis. We couldn’t be happier with the work she has done and continues to do for us."
Colin Myers, founder and MD, JetChill ltd
"I worked with Emily for a short time but in that time she understood our business' issues, took a lot of trouble to help us deal with them and was generally encouraging and positive. She provided us with a thorough analysis of our business in the process and gave us much food for thought."
Robert Stephany, founder and Director, Serravinci
PAST AND PRESENT COLLABORATORS
NOTES ON THE CRAFT
Fate is a concept used in storytelling in both fiction and real-life narratives. The idea that something was 'meant to be' comes via a series of signals that we focus in on and draw conclusions about that map out into a route or journey, which leads us somewhere...