The red thread: a tangible brand story strategy 

The red thread: a tangible brand story strategy 

Fate is a concept used in storytelling in both fiction and real-life narratives. The idea that something was ‘meant to be’ comes via a series of signals that we focus in on and draw conclusions about that map out into a route or journey, which leads us...
How to develop creative business ideas

How to develop creative business ideas

Make decisions, develop your skills and create original work. It’s tough to schedule creative time into your day when you run a business. But cutting creative thinking from the workday means making important business decisions without enough information,...
Why is storytelling important?

Why is storytelling important?

A good story shows a character developing from one thing to another via a series of events. By sharing that journey of transformation, we learn about changing ourselves from the safety of an armchair. We don’t need to go through the events themselves to learn how to...