Cutlass Communications: Press Releases

by | Apr 22, 2020

THE CHALLENGE

A PR agency with too much success

Cutlass Communications was set up to serve the food and drink industry. They have a broad range of clients and needed someone with knowledge in the cocktail and spirits industry to work alongside them on a few projects from brand launches, venue openings, cocktail competitions and portfolio acquisitions. 

THE RISE

A remote freelance writing role

Founding partner and communications director, Antoni Heatley is an award-winning visionary with great contacts and an expert eye. As a result of overseeing all communications for over 25 clients, he doesn’t have an enormous amount of time. He needed someone who would be willing to work remotely, but able to provide up-to-date industry content and context to his press stories on an ad-hoc basis when the company had overflow work.

THE RESULT

Plentiful press

Cutlass Communications boasts a good open rate, superlative coverage, strategic reputation building and catapulting readership figures on all their press releases, plus a high turn out for consumer and industry events and a 1 in 3 return on targeted press launch invitations.

www.cutlasscomms.com