CoLAB Consulting: Market Research

CoLAB Consulting: Market Research

CoLAB Consulting: Market Research THE CHALLENGE Launch of a new consultancy firm for the nuclear industry Loretta Browne worked in business development for the defence and nuclear industries for over a decade and came to me when she was ready to branch out into...
Serravinci Imports: Marketing and Sales Strategy

Serravinci Imports: Marketing and Sales Strategy

Serravinci Imports: Marketing and Sales Strategy THE CHALLENGE Seeding an imported brand with no budget into the UK. The owners of Serravinci were solicitors who just happened upon the Viscolata Cardinale winery while they were on holiday in Italy. They were so...
The Wine Shop: Writing and Presenting Workshops

The Wine Shop: Writing and Presenting Workshops

The Wine Shop: Writing and Presenting Workshops THE CHALLENGE Finding someone who could both write and present The Wine Shop has a retail and wholesale business in Somerset, but also run wine and spirit tastings. While the owners of The Wine Shop took a summer to buy...
Cutlass Communications: Press Releases

Cutlass Communications: Press Releases

Cutlass Communications: Press Releases THE CHALLENGE A PR agency with too much success Cutlass Communications was set up to serve the food and drink industry. They have a broad range of clients and needed someone with knowledge in the cocktail and spirits industry to...
Gin Jar: Marketing Plan

Gin Jar: Marketing Plan

Gin Jar: Marketing Plan THE CHALLENGE Breaking into the on-trade market on an indie budget.  Gin Jar has two great brand story attributes; a solid customer niche and a reliable but novel production process.  And it goes without saying, a great range of products. But...